I can’t believe I’m saying this but this month marks my 4th Blog Anniversary! Exactly 4 years ago, the 7th of April 2014, an enthusiastic corporate working mother created a blog called What Would V Wear, in the hopes to connect with other fashionistas around the globe. Little did I know back then where my blog would take me… and ultimately push me to make a new & bold career change.
How I started blogging…
I initially started blogging in 2010 but I didn’t continue since I started a corporate job that same year. However, I always wanted to be in fashion and I never let go of it either. So, it didn’t take long until I returned back to it. On April 4th, 2014 I created a blog from scratch (!) on wordpress.com and hit the publish button yet again in the hopes to connect with other fashion enthusiasts from around the globe. About 3 weeks later I received a notification from New York Magazine “The Cut” that my outfit was featured (check it out HERE). I was speechless (I remember dancing and jumping around while my husband looked at me in disbelief, like I’m crazy!) but it was then and there that I decided that I must continue and not quit. I felt it in my heart that good things will come and so I worked really hard while working full-time and being a mother to a toddler. And the hard work paid off. After 1.5 years into blogging and lots of sleepless nights, I was able to turn my blog into a business and hence take this gig full-time. I started gaining more traction when I went full-time—my story was publicized on Racked, CNBC, Who What Wear, and more. You can read my story for these news outlets HERE.
Lessons I’ve learned along the way…
…the importance of blogging consistently and responsibly. It’s been said, “only a small percentage of blogs survive their first year” which is why it’s so important to have a set posting schedule. If you tell yourself to post every Monday be sure to do so. Don’t let your readers down. They will get used to your schedule and expect a new post every Monday.
Create a community. No one ever started a business and just sat there thinking that traffic will come by itself. It’s the same with a blog, i.e. website. Just because you have a website doesn’t mean thousands of people will come find your website. Believe it or not but you have to put hard work into it and create a community. Develop relationships via blog commenting, social media promotions and guest posting.
Be active on social media. Social media is bigger and more influential than ever. In fact, most of my business comes from my social media channels. Same rule goes for social media—be active, know your audience and engage with them!
…and last but not least…PATIENCE. Do not expect to become an overnight sensation. Some grow faster than others but that doesn’t mean your success will not come. If you truly want to be successful you must not quit. That is honestly the biggest lesson and probably the most important one.
And Finally, Thank YOU!!!!
As What Would V Wear grows each year, one thing will always remain constant and that is my love and appreciation for you all. I can’t stress enough that it’s your emails and comments, and heartwarming stories that keep me going each day. In return, I am always trying my best to respond to all of emails and questions I receive from you.
I truly appreciate your support and love, and I want to thank you from bottom of my heart.