Six years ago I hit PUBLISH and my life changed. Today I am celebrating my six year blog anniversary and I am feeling emotional and yet overjoyed at the same time. While I must admit that it feels strange to “celebrate” during COVID-19—I am still in awe of where my digital space has taken me. I started What Would V Wear on a whim and big dreams. I set goals for myself, spent countless sleepless nights working on my content while working full-time until I quit my corporate job to pursue entrepreneurship. Six years later, I’m proudly self-employed. It’s been a wild ride but one I wouldn’t want to change for the world!
Don’t compare/measure each other’s success
Here’s the thing, it’s easy to compare ourselves to others. Many of us measure our success in reference to other people. And I used to be one of them until I learned that it’s complete rubbish. It’s far more important to work on yourself, become a better YOU without comparing yourself to others. Work on your skills, learn to challenge yourself rather than copying someone else. Success will come especially when you do not quit.
Don’t focus on only one platform
Just as the saying goes: “Don’t put all your eggs in one basket”. For a long time I was so focused on Instagram only but I quickly learned how foolish I was. With Instagram’s constant algorithm changes, etc. it’s been hard for many us. It got to the point where this sole app would actually stress me out. And the worst part was/is that we don’t have any control over the app. Unlike with our blogs. WE OWN our website, domain, etc. What Would V Wear is mine. Knowing that gives me peace of mind.
Support each other
I truly believe that it is important to support each other no matter what business you are in. Why is it that women have a tendency to be jealous and competitive towards each other, instead of supportive? I’m all about positivity because I firmly believe that what you put out in the universe will come back to you. Do good and good will come to you. It’s that simple. So, support one another. Trust me, it’s way more productive than being negative.
Learn to say No
Not collaborations are always a great match. It’s important to say “No” if you don’t think it’s a great fit. I can’t tell you how many brand partnerships I had to turn down over the years simply because it wouldn’t align with my brand (even though the pay was great).
Take breaks when needed
In the first 3 years I have literally never taken a break. But as my business grew, as well as my family, I wasn’t able to keep doing what I was doing. I needed break, i.e. a detox from social media every now and then. Sometimes social media can become very draining (I don’t have a VA hence I do all he work myself) which is why I think taking a break from social media is only beneficial. We all need to re-charge and I think it’s good for our mental well-being too.
Always have a Plan B
COVID-19 came as a big surprise. Who knew it would affect the world in such drastic ways. Businesses around the world are suffering, people are dying. It is devastating. I am a small business owner myself. I turned What Would V Wear into an LLC and my business is affected from COVID-19 as well. I am not able to collect unemployment and I am not seeking a business loan at this time also. I have a Plan B (which I strongly recommend to any business owners!). Very early on I started a consulting “side-gig” in social media marketing for businesses. I’ve used my own business as a reference to show show how effective social media marketing worked for me. Having several income resources is important (again to put all eggs in just one basket!) and it shows it more than ever! The pandemic is hurting our economy so we need to be smart. Take this time to either re-invent your business or think of other ways how you can expand.