One of the most questions I get on a daily basis is a) who my photographer is and b) what tools I use to edit my images. In today’s post I’m going to spill the beans and tell you all about what goes on behind my photoshoots.
First and foremost, it has always been my goal to create editorial worthy photography (which is quite different than your commercial or portrait shoots). Editorial photography means to display different stories. This sometimes can be challenging because creating images that tell a story is not always easy. All details in my photo shoots are important, starting from the hairdressing, make-up, clothing to the photography props and location. My photographer for the last 5 years has been my husband. I’m very lucky that he’s down to shooting all week long. It looks easy seeing my finished images on Instagram or even on my blog but the truth is it takes a lot of work. From location scouting to pairing your looks to your visual content to managing your kids (HA! I bet you didn’t see that coming)—it truly takes a village.
However, my biggest chunk of work is…editing. It can take me up to 3 hours to just edit my pictures and this doesn’t even include my written posts (aka editorials) and or captions. Sponsored work can take even longer. I pretty much work 24/7. Shooting, editing, writing, negotiating with brands, visiting clients, managing your social media platforms—this all can be a lot. Which is why I heavenly rely on my favorite editing tool to help bring the best out of my images. My absolutely favorite editing tool is Adobe Lightroom. On there I play with contrast, hue and saturation. I also recommend shooting in RAW so you can edit your images more easily. I even have the app version on my phone. As far as filters I’ve been using Afterlight and I really like their selection. See above for a before and after using Lightrooms filter feature.