One of the many questions I get from friends and family is what it means to be an influencer. To the average person, it seems outrages that you can make a living, aka a career out of “blogging”. Compared to your 9 to 5 desk job people automatically assume it must be an easy job. Some even go as far as saying that “it must be nice having a job where all you have to do is look pretty”, but this could not be further from the truth.
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Blogging is a lot work
I’ve been a full-time publisher for quite some time now (What Would V Wear turns 5 years old this April!) and there are days where I wish I had a regular 9 to 5 schedule. Blogging is a lot of work! Not only does one need to deal with the stipulation of choosing not to hold a traditional job, but it demands a ton of self-discipline, skill and intelligence. As a full-time blogger you don’t just “look pretty all day” but, in fact, you tackle many different responsibilities, take accounting for instance. I bet you didn’t think accounting was one of them, did you? Well, I turned my blog into a business so accounting matters. Besides the business aspect of it all, you have to be constantly “on”. We promote and grow on social media so, it’s crucial to be active on all social platforms at all times.
Self-disciple is the key ingredient to success, no matter what you do for a living. As a full-time influencer, I am now my very own boss. Setting expectations and goals on your own is very important. My business is my baby and I take care of it just as I take care of my actual children. I don’t want to fail so, I work hard on a regular basis to keep on moving.
Right now the “influencer market” is pretty over-saturated. It’s hard not to compare yourself to others in the industry and on top of that you have to come up with imagery that is visually appealing and creative. I’ve come quite a long way and lately I’ve really been into photography. Mastering the skills and taking my editing to the next level in one of my biggest goals this year. This being said, you simply never stop learning.